Pombe’s Debut Mobile Beer Application Exceeds Expectations
Reaches more than 15% of attendees and over 2,500 beer check-ins
Washington, DC – May 16, 2014 – Pombe, an innovative provider of mobile applications, is proud to announce that its debut application for the SAVOR Craft Beer and Food Experience was a great success with over 15% of SAVOR attendees downloading the application. Specifically for the SAVOR event, the Pombe mobile application provided attendees with features that prepared them for the beer tasting including:
- Creating a wish list of tastings;
- An interactive guide to the event floor that also identified pre-selected choices;
- Detailed information about each breweries’ food pairings; and
- A guide to the events’ various Salons.
While at the event, Pombe users were able to check-in and rate their beers with full-integration with Untappd, Facebook, and Twitter. Pombe registered over 2,500 beer check-ins/ratings during the event and over 2,200 combined social media posts from Untappd, Twitter and Facebook.
“We are astounded by the reception that the Pombe application received from the users and the breweries at the event,” said Matt Topper, founder of Pombe, LLC. “For our first event, our goal was to reach 10 percent of the event’s attendees, which is 400 application installs. We almost doubled that figure with nearly 700 application downloads and we were pleased by the feedback we have received.”
Pombe’s future application plans include:
- Extension of the check-in capabilities to include non-event beers;
- Support for additional events beyond Savor allowing users to plan and access information for multiple beer events; and
- Long-term capabilities which will tie retail and restaurant beer menus and availability to a user’s “watch list”.
“As we continue to develop and refine the application, it is our goal to make Pombe the interface of choice for users to manage all of their beer-related activities,” explained Derek Smeds, founder, Pombe, LLC. “We are currently investigating several beer events over the next few months where we can continue to grow our user base and refine the application’s functionality.”
About Pombe, LLC
With company locations in Dulles, VA and Novi, MI, Pombe was founded on the principle of connecting people to businesses and events that provide them with the beers they enjoy. For more information about Pombe, please visit http://about.pombe.com/.
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